Writing for business

I just finished watching this excellent discussion between David Perell and Sahil Lavingia, CEO of Gumroad, on how writing publicly can help you with your business.

In it, Sahil describes his writing process, and how it’s helped him with fundraising, recruitment, and business development.

On the latter, this approach struck me as especially insightful.

“We literally have zero growth focus at the company now. It’s just about: who can I be friends with? Who can I help? Who can I hang out with? Who can I build a relationship with that’s going to last a long time?

You don’t know who’s going to be a customer. They don’t even know they’re going to be a customer.”