I’m going to buy some $GPS if and when it hits $12 USD next.
As you might have read last week, Gap is partnering with Kanye West to launch a new clothing line called Yeezy Gap in the first half of 2021. This will be a 10-year deal and comes in the midst of a steady decline in Gap’s fashion cachet and stock price.
Gap clothing hasn’t been cool in some time, and it’s an open question whether Kanye is cool enough to make it cool again.
I think he is.
I’m not much of an active trader — I typically just buy and hold the S&P500 — but I do have a loosely formed investment thesis to go long entrepreneurs I admire whenever I can.
At ~$4.6B, Gap Inc.’s market cap is small enough that this deal could have a material effect. And I want a piece of the upside.